ABOUT BUILT2SCALE

Built2Scale helps high-growth DTC
brands break out of the growth trap,
and build the structure required to
scale without breaking.

We don’t offer pre-packaged services | We don’t rely on recycled hacks | And we don’t stop at strategy.

We work with brands doing $8M–$50M+ to identify hidden constraints, redesign what’s not working, and create the leverage needed to be able to 2x, 3x or 5x their growth.  

That might mean advisory. Coaching. Operational rebuilds. Financial modeling. Offer architecture. Backend restructuring. Or all of the above. Whatever it takes to turn a good business into one that’s truly built to scale.

Why We Built This Company

Most founders don’t know what they don’t know when it comes to moving from “growth” into “scale”. And most of what they’re told is either outdated, oversimplified, or built around someone else’s business, not theirs. That’s the problem with following advice from people who’ve scaled one company.

They know what worked for them. But they don’t know what works across dozens of brands, models, and team structures.

Built2Scale is different. We’ve scaled more than 20 DTC brands past $20M+. We’ve seen the patterns. We’ve seen the edge cases. We know what breaks and why, because we’ve lived inside it again and again.

We didn’t build Built2Scale to share theory. We built it because nothing else existed to solve these problems at this level of business. This isn’t the polished advice you find on podcasts or LinkedIn threads.

It’s the battle tested, from the trenches version that saves you when payroll’s bloated, margins are thin, and growth is dragging the whole business sideways.

What Makes Us Different:

1. We don’t sell services, we solve problems. 

2. We work across the business: backend, frontend, ops, product, org, finance, tech. 

3. We don’t teach hacks, we design what works for this brand, at this stage, with this team.

4. We engage at the level the problem exists…founder, leadership, or deep inside the system. 

5. We don’t do dependency. Everything we build is designed to keep working after we’re gone.

We’re not another set of hands. We’re not a high-level voice who disappears after the kickoff call.
We’re the team you call when your business needs structural change, not just better execution.

How We Operate

Every engagement is custom. We scope based on the business, the constraint, and the end goal, not a static package.

Sometimes Tanner is hands-on. Sometimes we deploy internal operators, data strategists, or specialists depending on the challenge. Sometimes we embed. Sometimes we advise. Always with clarity, always with alignment and always with what's best for your business…NOT what's easiest to “sell”.

We stay lean, adaptive, and intentionally under the radar. We don’t stack clients. We don’t chase awards. We don’t need case studies to prove what’s working.

Our work speaks for itself…in results, retention, and reputation.

Let's Talk

The Founder

Built2Scale was founded by Tanner Larsson, author of Ecommerce Evolved and Built to Scale, and the strategic force behind dozens of high-growth ecommerce brands.

Before B2S, Tanner founded and led Build Grow Scale, he’s built and sold multiple 7- and 8-figure companies, and worked directly inside 8- and 9-figure brands to solve scale-breaking issues from the inside out.

He’s an advisor, operator, and owner with deep experience across DTC, ecommerce infrastructure, and scaling strategy.

But this company isn’t just about Tanner. It was built to scale beyond him, just like the brands we work with.

You can learn more about Tanner at tannerlarsson.com

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Why Brands Come To Us

Most of our clients don’t find us through ads.

They’re sent by investors. Advisors. Other founders who’ve been through it.

Because when a business hits that critical stage…where growth is outpacing structure, and complexity is outpacing your team's capabilities, there aren’t many people who can step in and fix it.

That’s what we do. We solve hard problems inside real businesses. And we do it with speed, precision, and zero fluff. If that’s what your business needs, we should talk.